I thought I would open our first blog post by sharing this brilliant video all about organic cotton. Watch it.
So often we forget where the clothes we wear start life. This video takes it back to basics and refocuses on the farmers, who will be directly affected by their farming method. Conventional cotton farming compromises the farmers health which is something we should give a shit about.
Furthermore, conventionally farmed farmlands suffer when there are unexpected weather changes, particularly as the soil is often too dry to absorb and retain any unexpected rain water. If this does happen, rain water can sit on the surface and risks flooding and diminishing the farmers crops. Causing unimaginable damage to the farmers livelihood. This scenario is far less likely in organic farms as the soil is treated gently and therefore ready to adapt to changes.
“What you buy will be produced, what you don’t won’t” -William Lana, Co-Founder of Green Fibres